TV Streamers

TV Streamers are entertainment-driven but savvy, maintaining subscriptions across major streaming platforms and binging genres from action to soap and crime drama. Their lifestyle balances cosy nights in with social time out, staying phone-connected and hunting affordable mobile plans throughout. Despite a high subscription load, their mindset stays value-conscious, with funds directed at entertainment access.

i-media extends entertainment brands beyond the living room, reaching this audience during journeys when tonight's viewing decision is still wide open.